This is a very special project that I loved to be involved in. I have been living in Scotland for 6 years now and having the opportunity to develop a visual identity that capture Tweedsmuir’s rich history and stunning natural beauty felt like a gift. The project involved three different levels of design: branding, web design and social media ideation with the main goal of creating an online presence to promote the village and its local businesses.
/Branding
Tweedsmuir Logo
Tweedsmuir logo concept goal is to transmit the landscape and nature of the area, as well as a feeling of a hospitable environment.
/Branding Manual
Apart from creating the brand and defining its elements, such as the colour palette, typography, fonts, and iconography library, I also defined the brand’s personality and its values. Creating guidelines to ensure cohesive and effective use of the visual identity and keep the use and the message consistent along time.
/Brand Palette
/Typography
/Iconography
/Tweedsmuir site
Proabably the main goal when designing Tweedsmuir’s webpage was capturing the beauty of the place and its landscapes while highlighting its history. I tried to create a simple journey that would encourage visitors to explore the area’s walking routes and discover its charm for themselves. The webpage features stunning visuals from the area, historical information, and interactive maps to showcase the area’s natural beauty and promote it as a must-visit destination.
Home
When designing the home page of the Tweedsmuir website, my main goal was to capture the essence of the place and invite users to discover its history and walks.
The design stayed aligned to the brand's style by integrating elements such as the colour palette and typography along the different elements. Dividing it in sections dedicated to the various walks and routes, each expanding on their own page.
The whole was aiming for a visually appealing and engaging home page that captured the unique character of Tweedsmuir and invited users to explore the village by themselves.
